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Are You a Data-Driven Marketer?

The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available…

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How to Integrate Email with other Marketing Mediums

Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t…

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3 Simple Ways to Perfect Your Lead Generation

If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate…

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Marketing Events You Don’t Want to Miss in 2015

2015 is here and it’s time to start marking your calendars for the marketing events you’re planning to attend this year. Conferences and events offer the chance to keep up with the latest trends in online marketing from some of the foremost experts on the subject. They’re also a great opportunity to network, get inspired…

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Clench Wins in the 2014 Miami Award Program

  The 2014 Miami Awards have been announced and Clench Media was awarded for its computer consulting performance! Every year, the Miami Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. The program focuses on companies local to Miami that have helped to enhance the positive image…

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Unusual but Useful Email Marketing Stats

In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too…

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5 Tips for Building Higher Performance Co-Registration Campaigns

Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a website. Leads are gathered when…

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How Effective is Email Marketing in 2014?

Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey last…

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Lead Generation Tips from Easter Eggs Hunts

Easter is coming soon and for many, this time of year brings back happy childhood memories of chocolate bunnies, long weekends, and delicious meals at family gatherings. But those of you who grew up to be marketers most likely remember how much you enjoyed a good Easter Egg Hunt. Searching for colored eggs filed with…

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The Best Marketing Events of 2014

Have you been looking for some marketing conferences to attend this year? Look no further! Marketing events and conferences can be a great opportunity to generate more leads, whether you want to brush up on your skills, learn the latest trends, gain exposure for your business, or simply expand your network offline. There are many…

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