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5 Tips for Building Higher Performance Co-Registration Campaigns

Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a website. Leads are gathered when…

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How Effective is Email Marketing in 2014?

Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey last…

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Lead Generation Tips from Easter Eggs Hunts

Easter is coming soon and for many, this time of year brings back happy childhood memories of chocolate bunnies, long weekends, and delicious meals at family gatherings. But those of you who grew up to be marketers most likely remember how much you enjoyed a good Easter Egg Hunt. Searching for colored eggs filed with…

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The Best Marketing Events of 2014

Have you been looking for some marketing conferences to attend this year? Look no further! Marketing events and conferences can be a great opportunity to generate more leads, whether you want to brush up on your skills, learn the latest trends, gain exposure for your business, or simply expand your network offline. There are many…

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