Category Archive for: Marketing Strategy & Operations

Memes + Marketing: How Cats, Birbs and Other Animals Can Help You Revitalize Your Brand Image

If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have…

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The Right Marketing Strategy

The right marketing strategy can mean the difference between a business that expands opportunities and increases sales year after year, and one that doesn’t. So how can you tell which marketing strategy is right for you? Whether you’re about to embark on a new campaign and wondering which channels to invest in, or you’re stuck…

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Out With a Bang: A Checklist for End-of-Year Marketing Initiatives

It’s already the end of October, and 2016 will soon be coming to a close. If you’re a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your 2016 budget, and plan for how you will make 2017 your best year ever. It’s a busy…

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Business Blog Roundup: The Top 5 to Inspire Marketing Professionals

The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That’s why we’ve compiled this list of our favorites,…

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