Posts Tagged:marketing research

Lead Generation Trends to Pay Attention to in 2017

Lead Generation is one of the most dynamic and interesting areas of marketing because it evolves at such a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way…

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The Future of Email Marketing Is Still Looking Bright

Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the…

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Business Blog Roundup: The Top 5 to Inspire Marketing Professionals

The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That’s why we’ve compiled this list of our favorites,…

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Infographic Roundup: The Top 10 in Digital Marketing

Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting your company, product…

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The Changing Face of Customer Experience

As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchase recommendations…

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Are You a Data-Driven Marketer?

The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available…

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How to Integrate Email with other Marketing Mediums

Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t…

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3 Simple Ways to Perfect Your Lead Generation

If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate…

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Unusual but Useful Email Marketing Stats

In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too…

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How Effective is Email Marketing in 2014?

Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey last…

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