Posts Tagged:marketing research

7 Statistics That Prove Email Marketing Isn’t Dead

Can marketers still obtain success with email, even in 2018? It’s one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere,…

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Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

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New Infographic Shows Blueprint for Maximizing Lead Generation

Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of…

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The Implications of Nostalgia Marketing

Consumers today may be increasingly tech-savvy, but that doesn’t mean they aren’t eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past – whether it involves food,…

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Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year’s GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA) shows that nearly 80%…

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Last Year’s Lead Generation Trend Predictions: Which Ones Came True?

What breakthrough trends are affecting the lead generation landscape so far in 2017? Back in December 2016, we posted some predictions for the lead generation trends marketers should pay attention to in the upcoming year. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends…

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Lead Generation Trends to Pay Attention to in 2017

Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best…

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The Future of Email Marketing Is Still Looking Bright

Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the…

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Business Blog Roundup: The Top 5 to Inspire Marketing Professionals

The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That’s why we’ve compiled this list of our favorites,…

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Infographic Roundup: The Top 10 in Digital Marketing

Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting your company, product…

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