Posts Tagged: offer targeting

How to Integrate Email with other Marketing Mediums

Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t on your list of...

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Infographic Roundup: The Top 10 in Digital Marketing

Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting yo...

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Business Blog Roundup: The Top 5 to Inspire Marketing Professionals

The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That's why we've compiled this list of our favorites, organized by the different types...

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Lead Generation Trend Predictions: Which Ones Are Coming True?

What breakthrough trends are affecting the lead generation landscape today? A few blog posts ago, we shared some predictions for the lead generation trends marketers should start paying attention to. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends that we t...

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Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year's GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global...

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The Implications of Nostalgia Marketing

Consumers today may be increasingly tech-savvy, but that doesn't mean they aren't eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past - whether it involves food, fash...

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What Skills Will Email Marketers Need to Succeed in the Next Coming Years?

While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy....

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What Marketers Need to Know About Declining Attention Spans

A study on attention spans conducted by the Canadian Consumer Insights team at Microsoft has been a hot topic among marketing professionals since its publication back in 2015. Findings in the report showed the average human attention span as dwindling - from 12 seconds in 2000 - to 8 seconds in 2013. In response, several marketers have shifted thei...

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Does Story-Driven Email Marketing Really Work?

Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than a story. They grip our attention, and the really goo...

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Which Marketing Trends Are Hot Right Now, and Which Are Going Cold?

At the end of every year, marketing experts and bloggers love to put out their predictions about what content, tech, SEO, analytics, social media, mobile, and email trends will be hot in the upcoming year. In fact, with the amount of articles put out about predictions, it seems to be the one topic that marketers love to write about - and read about...

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