Posts Tagged: spring cleaning

Unusual but Useful Email Marketing Stats

In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too weird to...

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How to Integrate Email with other Marketing Mediums

Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t on your list of...

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The Future of Email Marketing Is Still Looking Bright

Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the most powerful tools for marketers. In fact, several studies actua...

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How Effective is Email Marketing Today?

Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey that shows how e...

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Stats that Predict the Future Email Marketing Landscape

Research from the past few years proves that email marketing remains to be among the strongest channels for reaching customers and communicating your marketing message. With another new year just around the corner, we wanted to take a look at some email marketing statistics that caught our eye. Keep reading below for stats that predict the future...

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7 Statistics That Prove Email Marketing Isn’t Dead

Can marketers still obtain success with email? It's one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere, today more than ever. Earlier this month, Nora You...

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Decades Strong and Moving On: Email as an Essential Marketing Tool

Email marketing has been around for decades, but it is one of the digital marketing tools that businesses continually take advantage of the most. Many other tools have come into existence since the inception of email marketing, but yet it still remains one of the most effective forms of marketing around. Offering the potential of a very high ROI, e...

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