Category Archive for: Co-registration

Essential Marketing Terms to Know for Co-registration Efforts

There can be a lot of jargon thrown around in marketing departments, and the co-registration space is no different. Whether you've been working with co-reg for years, or are just trying it out, being in the know about certain marketing terms can help you have more informed discussions with your clients, partners and colleagues. This post shares 10...

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Quick Edit Checks Before Your Co-registration Campaign Goes Live

So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that's left to do is launch! Well, not so fast. There are some things you need to check first to make sure y...

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Getting Creative with Co-registration

Do you ever feel like your company focuses too much on goals and metrics... too much on results? What ever happened to the creative side of the marketing industry? Isn't that why many of us were drawn to it in the first place? Sometimes we all just need a little time to focus more on our roles as content creators. This is how the freshest and most...

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Why Co-registration is Growing

With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old "tried-and-true" strategies is what ends u...

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Co-registration Leads: Quality vs. Quantity

Quality leads are a top priority in today's marketing world. Successful marketers are the ones who consistently research new and efficient ways to acquire high quality opt-in leads for their databases. Although hardly a new lead generation tactic, co-registration (co-reg) remains one of the most effective means of capturing freshly interested prosp...

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Take Your Co-registration to the Next Level

Co-registration still remains one of the most effective lead generation channels around. Not only is it one of the most cost-efficient types of lead gen, but coreg is also one of the most valid ways to target a qualified audience with permission-based lead collection. However, not having the knowledge, time or initiative to use co-registration corr...

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5 Tips for Building Higher Performance Co-Registration Campaigns

Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a websit...

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