Posts Tagged:data science

Getting the Most Out of Your Customer Data

Customer data analytics is one of the most important parts of your company’s marketing strategy. Analyzing customer data can help you make better decisions for your business, understand and connect to your audience on a deeper level, develop more effective campaigns, and identify any areas in your strategy that are in need of improvement. Yet…

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Everyday Analytics Concepts That You Can Use to Impress Your Clients, Get a Raise, and Take Your Marketing to the Next Level in 2020

Data analytics are all the rage in marketing these days. Marketers use analytics to measure and manage their campaign performance, which helps them to see how effective their different strategies are, identify any problem areas, and thereby get better at optimizing the return on investment (ROI) of their marketing efforts. Data analytics also offer insights…

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