Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting your company, product…
Posts Tagged:marketing research
As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchase recommendations…
The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available…
Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t…
If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate…
In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too…
Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey last…
