This year is going by fast, but now is a good time to review the technology and trends that have been making the most impact on the digital marketing industry. What new technologies have brands been using, what trends have they’ve been capitalizing on, and where should marketers be spending their time and effort for…
Posts Tagged:marketing trends
How many times per day do you check your social media profiles? Several people check their smart phones, mobile devices, and computers constantly for social media likes, shares, retweets, mentions, friend requests, status updates, comments, and more. In fact, people spend an average of 3 hours per day social networking. Platforms like Facebook, Twitter, Instagram,…
Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn’t. Doing so will help you get your priorities in focus, so you…
This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…
There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also…
At the end of every year, marketing experts and bloggers love to put out their predictions about what content, tech, SEO, analytics, social media, mobile, and email trends will be hot in the upcoming year. In fact, with the amount of articles put out about predictions, it seems to be the one topic that marketers…
Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than…
A study on attention spans conducted by the Canadian Consumer Insights team at Microsoft has been a hot topic among marketing professionals since its publication back in 2015. Findings in the report showed the average human attention span as dwindling – from 12 seconds in 2000 – to 8 seconds in 2013. In response, several…
Can marketers still obtain success with email? It’s one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere, today more than…
While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…
