Posts Tagged:email marketing

The Future of Email Marketing Is Still Looking Bright

Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the…

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Infographic Roundup: The Top 10 in Digital Marketing

Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting your company, product…

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What Makes a Great Email Marketing Campaign?

With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for…

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Lead Gen Spring Cleaning

Spring has sprung, and “spring cleaning” is sure to be on the minds of many. Each year, several experts as well as the media share new statistics on the positive effects that tidying up and de-cluttering have on overall productivity. And if spring cleaning works in the home, why not try it at the office?…

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Stats that Predict the Email Marketing Landscape of 2016

Research from the past few years proves that email remains to be among the strongest channels for reaching customers and communicating your marketing message. With 2016 just around the corner, we wanted to take a look at some email marketing statistics that caught our eye. Email marketing ranks highest on ROI compared to other marketing…

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How to Integrate Email with other Marketing Mediums

Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t…

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3 Simple Ways to Perfect Your Lead Generation

If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate…

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Unusual but Useful Email Marketing Stats

In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too…

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How Effective is Email Marketing in 2014?

Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey last…

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