Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...
Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step - what action to take. Increased traffic to your website may make you feel good,...
Niche Marketing has become a hit over the past few years. Unlike conglomerate corporations that target the masses and work with big budgets, niche markets target a specific segment of the population and usually work within a limited budget. Having a more focused approach, niche businesses come to know and understand their market really well and are...
Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of sales a...
What breakthrough trends are affecting the lead generation landscape today? A few blog posts ago, we shared some predictions for the lead generation trends marketers should start paying attention to. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends that we t...
Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahea...
Although there are an abundance of lead generation methods available today, generating the kind of qualified leads that you want can be a challenge at times. As many marketers already know, no matter what methods you use, the foundation of your lead generation strategy should always be content. High-quality, engaging content is what will make leads...
Spring has sprung, and "spring cleaning" is sure to be on the minds of many. Each year, several experts as well as the media share new statistics on the positive effects that tidying up and de-cluttering have on overall productivity. And if spring cleaning works in the home, why not try it at the office? Surely marketers have their share of clutter...
If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate or decline. If your lead generatio...
Easter is coming soon and for many, this time of year brings back happy childhood memories of chocolate bunnies, long weekends, and delicious meals at family gatherings. But those of you who grew up to be marketers most likely remember how much you enjoyed a good Easter Egg Hunt. Searching for colored eggs filed with candy and other surprises is no...