Posts Tagged:personalization

What Skills Will Email Marketers Need to Succeed in 2018?

While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…

Read More →

The Implications of Nostalgia Marketing

Consumers today may be increasingly tech-savvy, but that doesn’t mean they aren’t eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past – whether it involves food,…

Read More →

What Makes a Great Email Marketing Campaign?

With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for…

Read More →

The Changing Face of Customer Experience

As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchase recommendations…

Read More →

3 Simple Ways to Perfect Your Lead Generation

If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate…

Read More →

Back to Top
Translate »