Email marketing has been around for decades, but it is one of the digital marketing tools that businesses continually take advantage of the most. Many other tools have come into existence since the inception of email marketing, but yet it still remains one of the most effective forms of marketing around. Offering the potential of…
Posts Tagged:email marketing strategy
When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to…
Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than…
While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…
Growing business internationally is on the agenda for many companies in 2017. For email marketers, reaching subscribers beyond the borders of their country of origin can be a great way to increase ROI and build an audience in all corners of the globe. According to an article by CMO on how to win international customers,…
Page 1 of 1
