Posts Tagged:brand image

Does Story-Driven Email Marketing Really Work?

Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than…

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Memes + Marketing: How Cats, Birbs and Other Animals Can Help You Revitalize Your Brand Image

If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have…

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