Posts Tagged:geofencing

Mobile Marketing: Do’s & Don’ts of Running a Successful Campaign

Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats – SMS marketing, push notifications, QR codes, mobile search ads, app marketing, and…

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What Is Geofencing? How Does It Work?

This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…

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