The right marketing strategy can mean the difference between a business that expands opportunities and increases sales year after year, and one that doesn't. So how can you tell which marketing strategy is right for you? Whether you're about to embark on a new campaign and wondering which channels to invest in, or you're stuck in a rut and need to...
Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of sales a...
How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their customers' expe...
Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...
Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats - SMS marketing, push notifications, QR codes, mobile search...
Can marketers still obtain success with email? It's one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere, today more than ever. Earlier this month, Nora You...