It's already the end of October, and the year will soon be coming to a close. If you're a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your budget, and plan for how you will make next year your best ever. It's a busy time, but the end of the year also offers a great opportunity to fi...
Advancements in marketing analytics have revolutionized the digital marketing world. According to last year's GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global...
How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their customers' expe...
What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to keep up with! This is why...
Data analytics are all the rage in marketing these days. Marketers use analytics to measure and manage their campaign performance, which helps them to see how effective their different strategies are, identify any problem areas, and thereby get better at optimizing the return on investment (ROI) of their marketing efforts. Data analytics also offer...
Customer data analytics is one of the most important parts of your company's marketing strategy. Analyzing customer data can help you make better decisions for your business, understand and connect to your audience on a deeper level, develop more effective campaigns, and identify any areas in your strategy that are in need of improvement. Yet despi...
This guest post was originally published on Enplug.com, and is republished here with permission. _________________________________________________________ [spacer height="16px"]Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and t...