Category Archive for: Data & Marketing Analytics

3 Ways Predictive Analytics Can Help You Shape Your Marketing Message

What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to…

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Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

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Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year’s GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA) shows that nearly 80%…

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Are You a Data-Driven Marketer?

The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available…

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