Posts Tagged: marketing technology

5 Tips for Building Higher Performance Co-Registration Campaigns

Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a websit...

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Take Your Co-registration to the Next Level

Co-registration still remains one of the most effective lead generation channels around. Not only is it one of the most cost-efficient types of lead gen, but coreg is also one of the most valid ways to target a qualified audience with permission-based lead collection. However, not having the knowledge, time or initiative to use co-registration corr...

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Why Co-registration is Growing

With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old "tried-and-true" strategies is what ends u...

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Everyday Analytics Concepts That You Can Use to Impress Your Clients, Get a Raise, and Take Your Marketing to the Next Level

Data analytics are all the rage in marketing these days. Marketers use analytics to measure and manage their campaign performance, which helps them to see how effective their different strategies are, identify any problem areas, and thereby get better at optimizing the return on investment (ROI) of their marketing efforts. Data analytics also offer...

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Co-registration Leads: Quality vs. Quantity

Quality leads are a top priority in today's marketing world. Successful marketers are the ones who consistently research new and efficient ways to acquire high quality opt-in leads for their databases. Although hardly a new lead generation tactic, co-registration (co-reg) remains one of the most effective means of capturing freshly interested prosp...

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