From an outside perspective, it's easy to see why marketing professionals love what they do. Working in one of the most stimulating and diverse industries around, marketers live on the cutting edge of technology and use their creative problem solving skills to shape the future of customer experience. However, what's not apparent to the outside worl...
Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats - SMS marketing, push notifications, QR codes, mobile search...