Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the most powerful tools for marketers. In fact, several studies actua...
While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy....
Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than a story. They grip our attention, and the really goo...
Research from the past few years proves that email marketing remains to be among the strongest channels for reaching customers and communicating your marketing message. With another new year just around the corner, we wanted to take a look at some email marketing statistics that caught our eye. Keep reading below for stats that predict the future...