In today’s email marketing world, we are inundated each week with articles and blogs on new statistics, trends and predictions. Typically the information you see will involve numbers on email engagement, frequency and optimization, but do you ever think about the more unusual stats that are sometimes shared? Even if at first they seem too weird to...
Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t on your list of...
With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for yourself, just read this report published by...
Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the most powerful tools for marketers. In fact, several studies actua...
While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy....
Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than a story. They grip our attention, and the really goo...
When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to the promotion or link that you feat...
Growing business internationally is on the agenda for many companies. For email marketers, reaching subscribers beyond the borders of their country of origin can be a great way to increase ROI and build an audience in all corners of the globe. According to an article by CMO on how to win international customers, 70% of the world's internet users ar...
Although it is an unofficial holiday, most everyone is familiar with Christmas in July. Some say the tradition began in the southern hemisphere so that people living there could celebrate Christmas festivities during their winter season, which falls during the months of June-August. Others think that it was just a way to have a holiday in the middl...
Since the dawn of the social media and mobile technology age, there has been a common misconception amongst bloggers, writers and self-proclaimed experts that email is a thing of the past. However, recent research indicates that this could not be further from the truth. Market research firm Ask Your Target Market conducted a survey that shows how e...