So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that’s left to do is launch! Well, not so fast. There are some…
Posts Tagged:marketing strategy
This guest post was originally published on Enplug.com, and is republished here with permission. _________________________________________________________ Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content…
Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats – SMS marketing, push notifications, QR codes, mobile search ads, app marketing, and…
We’ve all heard of something going “viral” on the internet. This generally refers to when some piece of content generates a lot of attention very quickly and people start sharing it all over the place – social media networks, blogs, websites, you name it. Those in the marketing or advertising industry know that what is…
The end of 2019 also marks the end of a decade. Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn’t. Doing…
There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also…
Marketers are always trying to come up with new ways to capture their audience’s attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: “What’s In It For Me?” Known by experienced salespeople as the WIIFM Factor, this question represents your…
Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step – what action to take. Increased…
What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to…
With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old “tried-and-true” strategies…
