Posts Tagged:marketing technology

What Skills Will Email Marketers Need to Succeed in 2018?

While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…

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Last Year’s Lead Generation Trend Predictions: Which Ones Came True?

What breakthrough trends are affecting the lead generation landscape so far in 2017? Back in December 2016, we posted some predictions for the lead generation trends marketers should pay attention to in the upcoming year. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends…

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Lead Generation Trends to Pay Attention to in 2017

Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best…

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The Changing Face of Customer Experience

As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchase recommendations…

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