Posts Tagged:marketing technology

Lead Generation Trends to Pay Attention to in 2017

Lead Generation is one of the most dynamic and interesting areas of marketing because it evolves at such a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way…

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The Changing Face of Customer Experience

As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchase recommendations…

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