There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also cut through all the marketing...
This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ [spacer height="16px"]Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a...
Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...
How many times per day do you check your social media profiles? Several people check their smart phones, mobile devices, and computers constantly for social media likes, shares, retweets, mentions, friend requests, status updates, comments, and more. In fact, people spend an average of 3 hours per day social networking. Platforms like Facebook, Twi...
This year is going by fast, but now is a good time to review the technology and trends that have been making the most impact on the digital marketing industry. What new technologies have brands been using, what trends have they've been capitalizing on, and where should marketers be spending their time and effort for the remainder of the year? This...
Although it is an unofficial holiday, most everyone is familiar with Christmas in July. Some say the tradition began in the southern hemisphere so that people living there could celebrate Christmas festivities during their winter season, which falls during the months of June-August. Others think that it was just a way to have a holiday in the middl...
Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahea...
The holidays don't just come around once a year. The Christmas shopping season may be over, but there are still plenty of opportunities for marketers to make the most of holiday promotions. In addition to traditional days of observance on the horizon, such as St. Patrick's Day, Easter, and Mother's Day, there are also an abundance of "hashtag holi...
Can marketers still obtain success with email? It's one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere, today more than ever. Earlier this month, Nora You...
If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have pretty much become ingrain...