Category Archive for: Marketing Strategy & Operations

11 Great Tips to be More Efficient and Focused While Working From Home

Are you one of the millions of Americans working remotely? We’re excited to share a guest blog post by Raymond Chiu of Maid Sailors, the first in his series of work from home tips. Wherever you work, there’s always going to be distractions. It could be water-cooler conversations with your colleagues or your kids screaming for no reason. That’s why...

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27 Digital Signage Content Creation Tools

This guest post was originally published on Enplug.com, and is republished here with permission. _________________________________________________________ [spacer height="16px"]Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and t...

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Try These Hacks to Get the Most Out of Your Gmail Experience

The average person working in a corporate office receives 120 emails every day. It takes discipline to manage such a large amount of communication! Due to its user-friendliness and organizational capabilities, many companies trust Gmail to stay on top of their inbox. If your company is one of them, you'll want to continue reading below to see how y...

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WIIFM: Dissecting the Popular Sales Acronym

Marketers are always trying to come up with new ways to capture their audience's attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: "What's In It For Me?" Known by experienced salespeople as the WIIFM Factor, this question represents your audience's...

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Wise Words About Marketing Identity

From an outside perspective, it's easy to see why marketing professionals love what they do. Working in one of the most stimulating and diverse industries around, marketers live on the cutting edge of technology and use their creative problem solving skills to shape the future of customer experience. However, what's not apparent to the outside worl...

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Memes + Marketing: How Cats, Birbs and Other Animals Can Help You Revitalize Your Brand Image

If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have pretty much become ingrain...

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The Right Marketing Strategy

The right marketing strategy can mean the difference between a business that expands opportunities and increases sales year after year, and one that doesn't. So how can you tell which marketing strategy is right for you? Whether you're about to embark on a new campaign and wondering which channels to invest in, or you're stuck in a rut and need to...

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Out With a Bang: A Checklist for End-of-Year Marketing Initiatives

It's already the end of October, and the year will soon be coming to a close. If you're a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your budget, and plan for how you will make next year your best ever. It's a busy time, but the end of the year also offers a great opportunity to fi...

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Business Blog Roundup: The Top 5 to Inspire Marketing Professionals

The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That's why we've compiled this list of our favorites, organized by the different types...

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