If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate or decline. If your lead generatio...
Spring has sprung, and "spring cleaning" is sure to be on the minds of many. Each year, several experts as well as the media share new statistics on the positive effects that tidying up and de-cluttering have on overall productivity. And if spring cleaning works in the home, why not try it at the office? Surely marketers have their share of clutter...
Success in today’s marketplace is dependent upon a strategic integration of various marketing approaches. In our last post, we explained 3 techniques that seem to stand out in regards to increasing sales and improving overall marketing efforts. In this post we will focus on perhaps the most effective of the 3: Email. If email isn’t on your list of...
As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchas...
Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting yo...
Although there are an abundance of lead generation methods available today, generating the kind of qualified leads that you want can be a challenge at times. As many marketers already know, no matter what methods you use, the foundation of your lead generation strategy should always be content. High-quality, engaging content is what will make leads...
The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That's why we've compiled this list of our favorites, organized by the different types...
What breakthrough trends are affecting the lead generation landscape today? A few blog posts ago, we shared some predictions for the lead generation trends marketers should start paying attention to. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends that we t...
Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of sales a...
Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...