Posts Tagged:marketing analytics

Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

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Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year’s GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA) shows that nearly 80%…

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Out With a Bang: A Checklist for End-of-Year Marketing Initiatives

It’s already the end of October, and 2016 will soon be coming to a close. If you’re a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your 2016 budget, and plan for how you will make 2017 your best year ever. It’s a busy…

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