Posts Tagged:customer experience

Quick Edit Checks Before Your Co-registration Campaign Goes Live

So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that’s left to do is launch! Well, not so fast. There are some…

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How Social Media is Affecting Your Customers

How many times per day do you check your social media profiles? Several people check their smart phones, mobile devices, and computers constantly for social media likes, shares, retweets, mentions, friend requests, status updates, comments, and more. In fact, people spend an average of 3 hours per day social networking. Platforms like Facebook, Twitter, Instagram,…

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What Is Geofencing? How Does It Work?

This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…

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How to Find the Fine Line Between Privacy and Personalization

There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also…

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WIIFM: Dissecting the Popular Sales Acronym

Marketers are always trying to come up with new ways to capture their audience’s attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: “What’s In It For Me?” Known by experienced salespeople as the WIIFM Factor, this question represents your…

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What Marketers Need to Know About Declining Attention Spans

A study on attention spans conducted by the Canadian Consumer Insights team at Microsoft has been a hot topic among marketing professionals since its publication back in 2015. Findings in the report showed the average human attention span as dwindling – from 12 seconds in 2000 – to 8 seconds in 2013. In response, several…

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Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

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What Skills Will Email Marketers Need to Succeed in 2018?

While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…

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The Implications of Nostalgia Marketing

Consumers today may be increasingly tech-savvy, but that doesn’t mean they aren’t eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past – whether it involves food,…

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Out With a Bang: A Checklist for End-of-Year Marketing Initiatives

It’s already the end of October, and 2016 will soon be coming to a close. If you’re a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your 2016 budget, and plan for how you will make 2017 your best year ever. It’s a busy…

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