Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step - what action to take. Increased traffic to your website may make you feel good,...
When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to the promotion or link that you feat...
Marketers are always trying to come up with new ways to capture their audience's attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: "What's In It For Me?" Known by experienced salespeople as the WIIFM Factor, this question represents your audience's...
There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also cut through all the marketing...
How many times per day do you check your social media profiles? Several people check their smart phones, mobile devices, and computers constantly for social media likes, shares, retweets, mentions, friend requests, status updates, comments, and more. In fact, people spend an average of 3 hours per day social networking. Platforms like Facebook, Twi...
We've all heard of something going "viral" on the internet. This generally refers to when some piece of content generates a lot of attention very quickly and people start sharing it all over the place - social media networks, blogs, websites, you name it. Those in the marketing or advertising industry know that what is likely behind content going v...
If you've ever used citrus zest in a home-cooked meal, you know that it can really add some serious flavor to your food. But in addition to brightening the taste (and look), this textured outermost part of citrus fruits such as lemons, limes, oranges, or grapefruits is also packed with aromatic oils, immune-boosting vitamins, and anti-inflammatory...
Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats - SMS marketing, push notifications, QR codes, mobile search...
Customer data analytics is one of the most important parts of your company's marketing strategy. Analyzing customer data can help you make better decisions for your business, understand and connect to your audience on a deeper level, develop more effective campaigns, and identify any areas in your strategy that are in need of improvement. Yet despi...
So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that's left to do is launch! Well, not so fast. There are some things you need to check first to make sure y...