Consumers today may be increasingly tech-savvy, but that doesn't mean they aren't eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past - whether it involves food, fash...
If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have pretty much become ingrain...
Advancements in marketing analytics have revolutionized the digital marketing world. According to last year's GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global...
Although it is an unofficial holiday, most everyone is familiar with Christmas in July. Some say the tradition began in the southern hemisphere so that people living there could celebrate Christmas festivities during their winter season, which falls during the months of June-August. Others think that it was just a way to have a holiday in the middl...
What breakthrough trends are affecting the lead generation landscape today? A few blog posts ago, we shared some predictions for the lead generation trends marketers should start paying attention to. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends that we t...
The right marketing strategy can mean the difference between a business that expands opportunities and increases sales year after year, and one that doesn't. So how can you tell which marketing strategy is right for you? Whether you're about to embark on a new campaign and wondering which channels to invest in, or you're stuck in a rut and need to...
Quality leads are a top priority in today's marketing world. Successful marketers are the ones who consistently research new and efficient ways to acquire high quality opt-in leads for their databases. Although hardly a new lead generation tactic, co-registration (co-reg) remains one of the most effective means of capturing freshly interested prosp...
Growing business internationally is on the agenda for many companies. For email marketers, reaching subscribers beyond the borders of their country of origin can be a great way to increase ROI and build an audience in all corners of the globe. According to an article by CMO on how to win international customers, 70% of the world's internet users ar...
The holidays don't just come around once a year. The Christmas shopping season may be over, but there are still plenty of opportunities for marketers to make the most of holiday promotions. In addition to traditional days of observance on the horizon, such as St. Patrick's Day, Easter, and Mother's Day, there are also an abundance of "hashtag holi...
Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahea...