Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the most powerful tools for marketers. In fact, several studies actua...
It's already the end of October, and the year will soon be coming to a close. If you're a marketer, you are likely scrambling to finish up tasks from last quarter, ramp up to maximize the remainder of your budget, and plan for how you will make next year your best ever. It's a busy time, but the end of the year also offers a great opportunity to fi...
The internet is abound with blogs of all kinds, and there are bloggers churning out new advice to business owners, entrepreneurs and marketers every day. With so much to read, it can be overwhelming to try and figure out which blogs are actually worth your time. That's why we've compiled this list of our favorites, organized by the different types...
Although there are an abundance of lead generation methods available today, generating the kind of qualified leads that you want can be a challenge at times. As many marketers already know, no matter what methods you use, the foundation of your lead generation strategy should always be content. High-quality, engaging content is what will make leads...
Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting yo...
With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for yourself, just read this report published by...
As technology evolves, it is continually transforming how marketing professionals reach and engage their customers. Before the dawn of the digital age, it was a common practice for salespeople to recognize their customers when they entered the store. Great service meant talking to customers about their personal tastes and being able to make purchas...
Spring has sprung, and "spring cleaning" is sure to be on the minds of many. Each year, several experts as well as the media share new statistics on the positive effects that tidying up and de-cluttering have on overall productivity. And if spring cleaning works in the home, why not try it at the office? Surely marketers have their share of clutter...
Co-registration still remains one of the most effective lead generation channels around. Not only is it one of the most cost-efficient types of lead gen, but coreg is also one of the most valid ways to target a qualified audience with permission-based lead collection. However, not having the knowledge, time or initiative to use co-registration corr...
Research from the past few years proves that email marketing remains to be among the strongest channels for reaching customers and communicating your marketing message. With another new year just around the corner, we wanted to take a look at some email marketing statistics that caught our eye. Keep reading below for stats that predict the future...