Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...
The average person working in a corporate office receives 120 emails every day. It takes discipline to manage such a large amount of communication! Due to its user-friendliness and organizational capabilities, many companies trust Gmail to stay on top of their inbox. If your company is one of them, you'll want to continue reading below to see how y...
Data analytics are all the rage in marketing these days. Marketers use analytics to measure and manage their campaign performance, which helps them to see how effective their different strategies are, identify any problem areas, and thereby get better at optimizing the return on investment (ROI) of their marketing efforts. Data analytics also offer...
This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ [spacer height="16px"]Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a...
Do you ever feel like your company focuses too much on goals and metrics... too much on results? What ever happened to the creative side of the marketing industry? Isn't that why many of us were drawn to it in the first place? Sometimes we all just need a little time to focus more on our roles as content creators. This is how the freshest and most...
There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also cut through all the marketing...
Marketers are always trying to come up with new ways to capture their audience's attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: "What's In It For Me?" Known by experienced salespeople as the WIIFM Factor, this question represents your audience's...
When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to the promotion or link that you feat...
Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step - what action to take. Increased traffic to your website may make you feel good,...
What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to keep up with! This is why...