With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old "tried-and-true" strategies is what ends u...
Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step - what action to take. Increased traffic to your website may make you feel good,...
Do you ever feel like your company focuses too much on goals and metrics... too much on results? What ever happened to the creative side of the marketing industry? Isn't that why many of us were drawn to it in the first place? Sometimes we all just need a little time to focus more on our roles as content creators. This is how the freshest and most...
Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn't. Doing so will help you get your priorities in focus, so you can set the proper goals for t...
Quality leads are a top priority in today's marketing world. Successful marketers are the ones who consistently research new and efficient ways to acquire high quality opt-in leads for their databases. Although hardly a new lead generation tactic, co-registration (co-reg) remains one of the most effective means of capturing freshly interested prosp...
If you've ever used citrus zest in a home-cooked meal, you know that it can really add some serious flavor to your food. But in addition to brightening the taste (and look), this textured outermost part of citrus fruits such as lemons, limes, oranges, or grapefruits is also packed with aromatic oils, immune-boosting vitamins, and anti-inflammatory...
Easter is coming soon and for many, this time of year brings back happy childhood memories of chocolate bunnies, long weekends, and delicious meals at family gatherings. But those of you who grew up to be marketers most likely remember how much you enjoyed a good Easter Egg Hunt. Searching for colored eggs filed with candy and other surprises is no...
Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best way for marketers to get ahea...
There can be a lot of jargon thrown around in marketing departments, and the co-registration space is no different. Whether you've been working with co-reg for years, or are just trying it out, being in the know about certain marketing terms can help you have more informed discussions with your clients, partners and colleagues. This post shares 10...
So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that's left to do is launch! Well, not so fast. There are some things you need to check first to make sure y...