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Memes + Marketing: How Cats, Birbs and Other Animals Can Help You Revitalize Your Brand Image

If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have…

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Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year’s GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA) shows that nearly 80%…

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3 Ways to Jumpstart Your Email Marketing This Holiday Season

Although it is an unofficial holiday, most everyone is familiar with Christmas in July. Some say the tradition began in the southern hemisphere so that people living there could celebrate Christmas festivities during their winter season, which falls during the months of June-August. Others think that it was just a way to have a holiday…

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Last Year’s Lead Generation Trend Predictions: Which Ones Came True?

What breakthrough trends are affecting the lead generation landscape so far in 2017? Back in December 2016, we posted some predictions for the lead generation trends marketers should pay attention to in the upcoming year. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends…

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The Right Marketing Strategy

The right marketing strategy can mean the difference between a business that expands opportunities and increases sales year after year, and one that doesn’t. So how can you tell which marketing strategy is right for you? Whether you’re about to embark on a new campaign and wondering which channels to invest in, or you’re stuck…

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Co-registration Leads: Quality vs. Quantity

Quality leads are a top priority in today’s marketing world. Successful marketers are the ones who consistently research new and efficient ways to acquire high quality opt-in leads for their databases. Although hardly a new lead generation tactic, co-registration (co-reg) remains one of the most effective means of capturing freshly interested prospects. Marketers who are…

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How to Use Hashtag Holidays for Unique Marketing Opportunities

The holidays don’t just come around once a year. The 2016 holiday shopping season may be over, but there are still plenty of opportunities for marketers to make the most of holiday promotions. In addition to traditional days of observance on the horizon, such as St. Patrick’s Day, Easter, and Mother’s Day, there are also…

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Your Guide to 2017’s Greatest Marketing Events

Happy New Year Everyone! Now that it’s January, it’s a great time to start planning your calendar for the marketing events you are interested in attending over the coming year. From coast to coast, and all over the world, there are hundreds of new shows, conferences and events to choose from in 2017. To help…

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Lead Generation Trends to Pay Attention to in 2017

Lead Generation is one of the most exciting forms of marketing because it always seems to be evolving at a fast pace. An effective marketing strategy involves continually staying on top of current trends and industry developments, as well as being able to adapt to new tactics. When it comes to lead generation, the best…

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