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Guest Post – What Is Geofencing? How Does It Work?

This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…

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How to Find the Fine Line Between Privacy and Personalization

There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also…

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WIIFM: Dissecting the Popular Sales Acronym

Marketers are always trying to come up with new ways to capture their audience’s attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: “What’s In It For Me?” Known by experienced salespeople as the WIIFM Factor, this question represents your…

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Guest Post – Email Best Practices that Encourage Opens and Clicks

When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to…

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5 Tactics to Faster Convert Your Leads into Customers

Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step – what action to take. Increased…

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3 Ways Predictive Analytics Can Help You Shape Your Marketing Message

What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to…

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Which Marketing Trends Are Hot Right Now, and Which Are Going Cold?

At the end of every year, marketing experts and bloggers love to put out their predictions about what content, tech, SEO, analytics, social media, mobile, and email trends will be hot in the upcoming year. In fact, with the amount of articles put out about predictions, it seems to be the one topic that marketers…

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Marketing Events to Consider Attending in 2019

Marketing events and conferences are still a great way for companies to learn new strategies, build connections with other marketing professionals, and keep up with the latest industry trends. Planning which events your company will attend can be exciting, but also rather frustrating when you realize how many there are to choose from! That’s why…

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Does Story-Driven Email Marketing Really Work?

Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than…

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Wise Words About Marketing Identity

From an outside perspective, it’s easy to see why marketing professionals love what they do. Working in one of the most stimulating and diverse industries around, marketers live on the cutting edge of technology and use their creative problem solving skills to shape the future of customer experience. However, what’s not apparent to the outside…

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