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Why Co-registration is Growing

With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old “tried-and-true” strategies…

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What Marketers Need to Know About Declining Attention Spans

A study on attention spans conducted by the Canadian Consumer Insights team at Microsoft has been a hot topic among marketing professionals since its publication back in 2015. Findings in the report showed the average human attention span as dwindling – from 12 seconds in 2000 – to 8 seconds in 2013. In response, several…

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Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

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Niche Market Roundup: The Top 9 at Lead Generation

Niche Marketing has become a hit over the past few years. Unlike conglomerate corporations that target the masses and work with big budgets, niche markets target a specific segment of the population and usually work within a limited budget. Having a more focused approach, niche businesses come to know and understand their market really well…

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7 Statistics That Prove Email Marketing Isn’t Dead

Can marketers still obtain success with email, even in 2018? It’s one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere,…

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The Ultimate List of 2018 Marketing Events

What does 2018 have in store for the digital marketing? Marketers everywhere are asking this question, just like they do at the beginning of every new year. With an industry that’s always on the move, its up to marketing professionals to stay on top of all the latest trends in order to discover which ones…

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What Skills Will Email Marketers Need to Succeed in 2018?

While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy. Even…

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New Infographic Shows Blueprint for Maximizing Lead Generation

Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of…

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The Implications of Nostalgia Marketing

Consumers today may be increasingly tech-savvy, but that doesn’t mean they aren’t eager for an opportunity to tap into the past. Even in a never-ending sea of sophisticated technologies, nostalgia is still alive and well in the hearts of consumers. Everyone has sentimental feelings about certain things from the past – whether it involves food,…

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Memes + Marketing: How Cats, Birbs and Other Animals Can Help You Revitalize Your Brand Image

If your brand image is feeling stale, outdated, impersonal, or simply in need of a refresh, you might be surprised to find that the most interesting and cost-effective solution could come in the shape of a furry or feathery friend. Animal and pet-themed memes are incredibly popular in the world of internet humor, and have…

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