Blog

Which Marketing Trends Are Hot Right Now, and Which Are Going Cold?

At the end of every year, marketing experts and bloggers love to put out their predictions about what content, tech, SEO, analytics, social media, mobile, and email trends will be hot in the upcoming year. In fact, with the amount of articles put out about predictions, it seems to be the one topic that marketers…

Read More →

Marketing Events to Consider Attending in 2019

Marketing events and conferences are still a great way for companies to learn new strategies, build connections with other marketing professionals, and keep up with the latest industry trends. Planning which events your company will attend can be exciting, but also rather frustrating when you realize how many there are to choose from! That’s why…

Read More →

Does Story-Driven Email Marketing Really Work?

Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than…

Read More →

Wise Words About Marketing Identity

From an outside perspective, it’s easy to see why marketing professionals love what they do. Working in one of the most stimulating and diverse industries around, marketers live on the cutting edge of technology and use their creative problem solving skills to shape the future of customer experience. However, what’s not apparent to the outside…

Read More →

Why Co-registration is Growing

With so many exciting new marketing channels available today, it might be hard to believe that channels over 20 years old could still be relevant. Technology may forever be changing, and the list of new channels and tools for marketers to try may always be growing, but sometimes referring back to those old “tried-and-true” strategies…

Read More →

Niche Market Roundup: The Top 9 at Lead Generation

Niche Marketing has become a hit over the past few years. Unlike conglomerate corporations that target the masses and work with big budgets, niche markets target a specific segment of the population and usually work within a limited budget. Having a more focused approach, niche businesses come to know and understand their market really well…

Read More →

What Marketers Need to Know About Declining Attention Spans

A study on attention spans conducted by the Canadian Consumer Insights team at Microsoft has been a hot topic among marketing professionals since its publication back in 2015. Findings in the report showed the average human attention span as dwindling – from 12 seconds in 2000 – to 8 seconds in 2013. In response, several…

Read More →

7 Statistics That Prove Email Marketing Isn’t Dead

Can marketers still obtain success with email, even in 2018? It’s one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere,…

Read More →

Using Marketing Analytics to Learn About Customer Engagement

How consumers spend their time online is something that has intrigued marketers since the dawn of the digital revolution. Their behavior, in regards to how and when they want to engage with a brand, is something that always seems to be changing. Because of this, businesses often struggle when it comes to continuously improving their…

Read More →

The Ultimate List of 2018 Marketing Events

What does 2018 have in store for the digital marketing? Marketers everywhere are asking this question, just like they do at the beginning of every new year. With an industry that’s always on the move, its up to marketing professionals to stay on top of all the latest trends in order to discover which ones…

Read More →

Back to Top
Translate »