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Try These Hacks to Get the Most Out of Your Gmail Experience

The average person working in a corporate office receives 120 emails every day. It takes discipline to manage such a large amount of communication! Due to its user-friendliness and organizational capabilities, many companies trust Gmail to stay on top of their inbox. If your company is one of them, you’ll want to continue reading below…

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What Is Geofencing? How Does It Work?

This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…

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Getting Creative with Co-registration

Do you ever feel like your company focuses too much on goals and metrics… too much on results? What ever happened to the creative side of the marketing industry? Isn’t that why many of us were drawn to it in the first place? Sometimes we all just need a little time to focus more on…

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How to Find the Fine Line Between Privacy and Personalization

There is a great paradoxical tension in the marketing world today. Customers want the content that brands send to them to be personalized, yet the sheer amount of content they receive each day overwhelms them and makes them demand more privacy. How can you send them the kind of personalized content they want, but also…

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WIIFM: Dissecting the Popular Sales Acronym

Marketers are always trying to come up with new ways to capture their audience’s attention. But no matter what strategy or tactic they end up trying, marketers must make sure they answer this important question for their audience: “What’s In It For Me?” Known by experienced salespeople as the WIIFM Factor, this question represents your…

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Email Best Practices that Encourage Opens and Clicks

When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to…

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5 Tactics to Faster Convert Your Leads into Customers

Have you noticed an increase in traffic to your website, but no increase in conversions? That attractive new web design may have drawn people in, but you need to go further than web design to turn your leads into potential customers. You need to show them the next step – what action to take. Increased…

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3 Ways Predictive Analytics Can Help You Shape Your Marketing Message

What do customers really want? That is the question marketers find themselves asking every time they set up a new campaign. With customers who are constantly changing their minds about how they like to engage with brands, and a never-ending flood of emerging trends to research and test, marketers today sure have a lot to…

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Which Marketing Trends Are Hot Right Now, and Which Are Going Cold?

At the end of every year, marketing experts and bloggers love to put out their predictions about what content, tech, SEO, analytics, social media, mobile, and email trends will be hot in the upcoming year. In fact, with the amount of articles put out about predictions, it seems to be the one topic that marketers…

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Marketing Events to Consider Attending in 2019

Marketing events and conferences are still a great way for companies to learn new strategies, build connections with other marketing professionals, and keep up with the latest industry trends. Planning which events your company will attend can be exciting, but also rather frustrating when you realize how many there are to choose from! That’s why…

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