Posts Tagged:data-driven marketing

Why Your Campaigns Need To Be More Data-Driven

Advancements in marketing analytics have revolutionized the digital marketing world. According to last year’s GE Global Innovation Barometer, 73% of businesses are increasing their analytic abilities, and 77% have reported positive results from these investments. Additional research conducted by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA) shows that nearly 80%…

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Are You a Data-Driven Marketer?

The evolution of data analytics has been one of the most important developments in the history of marketing. Having the ability to collect, understand and integrate customer data has opened up the possibility of learning more about what really drives an audience to engage, purchase and share. With the abundance of technology and innovations available…

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