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11 Great Tips to be More Efficient and Focused While Working From Home

Are you one of the millions of Americans working remotely? We’re excited to share a guest blog post by Raymond Chiu of Maid Sailors, the first in our series of work from home tips. Wherever you work, there’s always going to be distractions. It could be water-cooler conversations with your colleagues or your kids screaming…

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Quick Edit Checks Before Your Co-registration Campaign Goes Live

So you put in the time, effort, research, strategizing, and organization that it takes to create a co-registration campaign. You crafted the perfect message, came up with a winning call to action, and you set all the right goals. And now all that’s left to do is launch! Well, not so fast. There are some…

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27 Digital Signage Content Creation Tools

This guest post was originally published on Enplug.com, and is republished here with permission. _________________________________________________________ Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content…

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2021 Marketing Events: Virtual and In-Person

The marketing event industry was hit hard by the COVID-19 pandemic. With mandatory stay-at-home orders throughout the majority of 2020, the events and conferences that we were all looking forward to attending either went virtual, got postponed, or were cancelled altogether. This year, many organizers are preparing ahead of time to host their event virtually,…

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Getting the Most Out of Your Customer Data

Customer data analytics is one of the most important parts of your company’s marketing strategy. Analyzing customer data can help you make better decisions for your business, understand and connect to your audience on a deeper level, develop more effective campaigns, and identify any areas in your strategy that are in need of improvement. Yet…

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Put Some “Zest” In Your Lead Generation

If you’ve ever used citrus zest in a home-cooked meal, you know that it can really add some serious flavor to your food. But in addition to brightening the taste (and look), this textured outermost part of citrus fruits such as lemons, limes, oranges, or grapefruits is also packed with aromatic oils, immune-boosting vitamins, and…

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Decades Strong and Moving On: Email as an Essential Marketing Tool

Email marketing has been around for decades, but it is one of the digital marketing tools that businesses continually take advantage of the most. Many other tools have come into existence since the inception of email marketing, but yet it still remains one of the most effective forms of marketing around. Offering the potential of…

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7 Technology + Trends Changing Digital Marketing in 2020

Can you believe that we are almost to the middle of 2020? This year is going by fast, but now is a good time to review the technology and trends that have been making the most impact on the digital marketing industry. What new technologies have brands been using, what trends have they’ve been capitalizing…

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Mobile Marketing: Do’s & Don’ts of Running a Successful Campaign

Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats – SMS marketing, push notifications, QR codes, mobile search ads, app marketing, and…

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Viral Marketing Strategies in the Age of Coronavirus

We’ve all heard of something going “viral” on the internet. This generally refers to when some piece of content generates a lot of attention very quickly and people start sharing it all over the place – social media networks, blogs, websites, you name it. Those in the marketing or advertising industry know that what is…

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