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Decades Strong and Moving On: Email as an Essential Marketing Tool

Email marketing has been around for decades, but it is one of the digital marketing tools that businesses continually take advantage of the most. Many other tools have come into existence since the inception of email marketing, but yet it still remains one of the most effective forms of marketing around. Offering the potential of…

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7 Technology + Trends Changing Digital Marketing in 2020

Can you believe that we are almost to the middle of 2020? This year is going by fast, but now is a good time to review the technology and trends that have been making the most impact on the digital marketing industry. What new technologies have brands been using, what trends have they’ve been capitalizing…

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Mobile Marketing: Do’s & Don’ts of Running a Successful Campaign

Reaching audiences on their smartphones, tablets, and other portable devices, mobile marketing is one of the fastest growing marketing channels available today. Since marketers and advertisers started experimenting with it in the 2000s, mobile has grown into a number of different formats – SMS marketing, push notifications, QR codes, mobile search ads, app marketing, and…

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Viral Marketing Strategies in the Age of Coronavirus

We’ve all heard of something going “viral” on the internet. This generally refers to when some piece of content generates a lot of attention very quickly and people start sharing it all over the place – social media networks, blogs, websites, you name it. Those in the marketing or advertising industry know that what is…

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How Social Media is Affecting Your Customers

How many times per day do you check your social media profiles? Several people check their smart phones, mobile devices, and computers constantly for social media likes, shares, retweets, mentions, friend requests, status updates, comments, and more. In fact, people spend an average of 3 hours per day social networking. Platforms like Facebook, Twitter, Instagram,…

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Mark Your Calendars for 2020’s Greatest Marketing Events

2020 is finally here! Not only is it a new year, but it’s also the start of a new decade… which means it’s a wonderful time to reset and adapt a fresh perspective on your marketing goals. What do you really want to accomplish for your business over the next ten years? Which new marketing…

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Which Lead Generation Channel Will Rule in 2020?

The end of 2019 also marks the end of a decade. Reflecting back on the last ten years of marketing, which lead generation channels were the most successful for your company or brand? With all the different tactics and strategies available today, it helps to take an inventory of what worked and what didn’t. Doing…

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Try These Hacks to Get the Most Out of Your Gmail Experience

The average person working in a corporate office receives 120 emails every day. It takes discipline to manage such a large amount of communication! Due to its user-friendliness and organizational capabilities, many companies trust Gmail to stay on top of their inbox. If your company is one of them, you’ll want to continue reading below…

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Everyday Analytics Concepts That You Can Use to Impress Your Clients, Get a Raise, and Take Your Marketing to the Next Level in 2020

Data analytics are all the rage in marketing these days. Marketers use analytics to measure and manage their campaign performance, which helps them to see how effective their different strategies are, identify any problem areas, and thereby get better at optimizing the return on investment (ROI) of their marketing efforts. Data analytics also offer insights…

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What Is Geofencing? How Does It Work?

This guest post was originally published on radar.io, and is republished here with permission. _________________________________________________________ Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to…

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