Email marketing has been around for decades, but it is one of the digital marketing tools that businesses continually take advantage of the most. Many other tools have come into existence since the inception of email marketing, but yet it still remains one of the most effective forms of marketing around. Offering the potential of a very high ROI, e...
When they want to know how well their email marketing campaigns are doing, marketers typically have a look at the open and click rates. As the names of these metrics suggest, the open rate tracks how many subscribers opened your email, while the click rate shows how many of those opens actually clicked through to the promotion or link that you feat...
Think of your favorite story. Why did you like it? How did it make you feel? What was it about the story that made you want to find out what happens at the end? Answering these questions can help you see the power of storytelling. Nothing makes us feel more emotionally connected to something than a story. They grip our attention, and the really goo...
Can marketers still obtain success with email? It's one of the oldest marketing channels still in use, and the necessary tactics to make it work seem to change from day to day. However, even a quick look at the latest statistics will show that email continues to offer value to marketers everywhere, today more than ever. Earlier this month, Nora You...
While other marketing technologies seem to come and go, or struggle to really stick as a sustainable strategy, email marketing continues to be an effective and reliable solution for marketers everywhere. Still delivering the highest ROI of any marketing channel, email has proven itself to be an integral part of every successful marketing strategy....
Although it is an unofficial holiday, most everyone is familiar with Christmas in July. Some say the tradition began in the southern hemisphere so that people living there could celebrate Christmas festivities during their winter season, which falls during the months of June-August. Others think that it was just a way to have a holiday in the middl...
Growing business internationally is on the agenda for many companies. For email marketers, reaching subscribers beyond the borders of their country of origin can be a great way to increase ROI and build an audience in all corners of the globe. According to an article by CMO on how to win international customers, 70% of the world's internet users ar...
Marketers always seem to be changing their minds about the state of email marketing. Rumors that email is dead or at least on its way out have been circulating for quite some time now. But a quick look at the facts can easily put those rumors to rest. Email continues to be one of the most powerful tools for marketers. In fact, several studies actua...
With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for yourself, just read this report published by...
Research from the past few years proves that email marketing remains to be among the strongest channels for reaching customers and communicating your marketing message. With another new year just around the corner, we wanted to take a look at some email marketing statistics that caught our eye. Keep reading below for stats that predict the future...