If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate or decline. If your lead generatio...
Although it is the most affordable way to generate leads for direct marketing purposes, co-registration is often a misunderstood lead generation strategy. Co-registration, or co-reg as it’s often referred to, involves presenting offers and advertisement products from third parties to visitors going through a registration form or process on a websit...
Co-registration still remains one of the most effective lead generation channels around. Not only is it one of the most cost-efficient types of lead gen, but coreg is also one of the most valid ways to target a qualified audience with permission-based lead collection. However, not having the knowledge, time or initiative to use co-registration corr...
Spring has sprung, and "spring cleaning" is sure to be on the minds of many. Each year, several experts as well as the media share new statistics on the positive effects that tidying up and de-cluttering have on overall productivity. And if spring cleaning works in the home, why not try it at the office? Surely marketers have their share of clutter...
Who doesn’t love infographics? They cleverly combine words and pictures to tell a story or present information in a concise and entertaining fashion. And, since visual content drives more engagement than plain text alone, infographics are incredibly valuable to marketers! While an infographic might not be the exact way you envisioned presenting yo...
With over 205 billion emails sent and received every day, email marketing remains one of the best ways to reach your customer. Despite the success of social media and mobile marketing during the past decade, email has not only survived, but it has managed to evolve and stand the test of time. To see for yourself, just read this report published by...
Although there are an abundance of lead generation methods available today, generating the kind of qualified leads that you want can be a challenge at times. As many marketers already know, no matter what methods you use, the foundation of your lead generation strategy should always be content. High-quality, engaging content is what will make leads...
What breakthrough trends are affecting the lead generation landscape today? A few blog posts ago, we shared some predictions for the lead generation trends marketers should start paying attention to. Collecting annual predictions from several bloggers, experts, and influencers in the industry, we curated a short list containing the trends that we t...
Here at Clench Media, we love hearing from like-minded digital marketers. It is always a thrill to exchange ideas and hear about their experiences with different online marketing strategies. This guest post was written by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO services provider. With more than 25 years of sales a...
Niche Marketing has become a hit over the past few years. Unlike conglomerate corporations that target the masses and work with big budgets, niche markets target a specific segment of the population and usually work within a limited budget. Having a more focused approach, niche businesses come to know and understand their market really well and are...